Make Your Plan Count

SMS, CRM & Web


With the cost of living crisis as our backdrop, we created a personalised SMS campaign encouraging EE customers to squeeze the most out of their contracts, personally delivered by Mr Bacon himself.

Writing copy that was adaptable based on a set of unique data points, each customer clicked through to a landing page that not only delivered their personalised film but also surfaced bespoke benefits we knew they wouldn’t want to miss out on.

It was a mammoth balance of creativity and maths that paid off:
47 million messages sent. 85% watched to the end. 31% click-through rate.