The Mondeo Reaction
Digital & BTL Campaign
Ford launched their much anticipated all-new Mondeo with the idea of ‘reactions’ We developed this TV concept into a full campaign, confidently anticipating people’s reaction to the car.
As well as standard formats, from DM to banners, this also involved creating a mobile landing experience. One that guided the user instinctively through a gamified experience, creating natural touchpoints for sharing along the way.
Lenticular OOH Concept
Facebook posts served at relevant times in people’s daily routine, such as commuting.