The Great Travel HackOrganic & paid social content
Supporting content and social trailers for Shell’s Top Gear for sustainable transport. As two teams of influencers raced across the US trying to use as little carbon as possible, we fed them with content ideas that could be filmed along the way during ‘down-time’ and often directed remotely.
From car games to tech explainers, the films introduce a younger audience to the world of sustainable energy. We also used the episodes to edit together trailers for social.