Safety Matters

Social Content


With personal safety at the forefront of people's minds, Uber wanted to reassure customers with their in-built safety features available to both riders and drivers. Realising that safety means different things to different people we created “Safety Matters,” a social platform designed to open up conversation on the topic. We shot and co-directed several short social films that spoke to influencers from a broad demographic to get their personal take on safety and the features available.