Back-up Plan

Integrated Campaign

A big American company that no-one in the UK knows, want to launch an insurance product the UK‘s never heard of. No. Mean. Feat.
Despite this, the ad got half a million views on Youtube, ended up on Jonathon Ross and gathered much acolade for making insurance social. Not bad.

Organic Social Content: Shakespeare’s Birthday 



A useful facebook tool that manages to deliver a powerful message without becoming too serious.