Back-up Plan
Integrated Campaign
A big American company that no-one in the UK knows, want to launch an insurance product the UK‘s never heard of. No. Mean. Feat.
Despite this, the ad got half a million views on Youtube, ended up on Jonathon Ross and gathered much acolade for making insurance social. Not bad.
Organic Social Content: Shakespeare’s Birthday
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A useful facebook tool that manages to deliver a powerful message without becoming too serious.