Straight talking money
ATL & Digital Campaign
Although the reality became very different, when Wonga first launched, they were recognised within the industry as an entrepreneurial new start-up. Created to give people a more transparent, simple way of lending - an alternative to sly banks and threatening loan-sharks. So the straight-talking oldies were born. Lend a tenner off your granny and you know where you stand.
We also created some 10s character portraits to help bring their charm to life