https://doololly.co.uk doolollycreative Thu, 16 Jan 2025 12:55:20 +0000 https://doololly.co.uk en http://doololly.co.uk/Ford-Gay-Raptor Thu, 16 Jan 2025 12:55:20 +0000 doolollycreative 455525 Lauren Crabbe, creative copywriter + brand consultant Very Gay RaptorSocial Content Created in response to a homophobic online comment, the “Very Gay Raptor”quickly came to embody Ford’s commitment to driving out discrimination in the automotive industry.&nbsp; Ahead of its appearance at the Goodwood Festival of Speed, we created a very gay teaser film to solidy Ford’s continued LGBTQ+ allyship. <img width="1024" height="655" width_o="1024" height_o="655" src_o="https://cortex.persona.co/t/original/i/479a94dcbc779beef7e54774b5d846cfefb8fc07706d1158d26da0a3e79250ab/FORDSVERYGAYRAPTOR.jpg" data-mid="1392357" border="0" /> 🛎️ Ding-a-ling Lauren Crabbe, creative copywriter + brand consultant Very Gay RaptorSocial Content Created in response to a homophobic online comment, the “Very... http://doololly.co.uk/Uber-Safety-Matters Thu, 16 Jan 2025 12:27:03 +0000 doolollycreative 455524 Lauren Crabbe, creative copywriter + brand consultant Safety MattersSocial Content With personal safety at the forefront of people's minds, Uber wanted to reassure customers with their in-built safety features available to both riders and drivers. Realising that safety means different things to different people we created “Safety Matters,” a social platform designed to open up conversation on the topic. We shot and co-directed several short social films that spoke to influencers from a broad demographic to get their personal take on safety and the features available. <img width="1000" height="1533" width_o="1000" height_o="1533" src_o="https://cortex.persona.co/t/original/i/36b01b83480fe68f6259b3eae7b44b59922e6856003ffd64519a917841a59a1e/image-asset.png" data-mid="1392356" border="0" /> <img width="1000" height="1533" width_o="1000" height_o="1533" src_o="https://cortex.persona.co/t/original/i/307f74eda5c95d48784fb637a9436c062ac4c85cd75304278e11ffbaa3a298e6/image-asset-1.png" data-mid="1392355" border="0" /> Lauren Crabbe, creative copywriter + brand consultant Safety MattersSocial Content With personal safety at the forefront of people's minds, Uber... http://doololly.co.uk/EE-Explainers Thu, 16 Jan 2025 11:37:09 +0000 doolollycreative 455523 Lauren Crabbe, creative copywriter + brand consultant EE ExplainersWeb Content What is ‘game mode’? As customers began to search EE’s new product features, we responded with the ultimate set of demo films - using relatable set-ups of the tech in action, as explained by real EE staff. Lauren Crabbe, creative copywriter + brand consultant EE ExplainersWeb Content What is ‘game mode’? As customers began to search EE’s new... http://doololly.co.uk/EE-Make-Your-Plan-Count Thu, 16 Jan 2025 10:59:49 +0000 doolollycreative 455522 Lauren Crabbe, creative copywriter + brand consultant Make Your Plan CountSMS, CRM &amp; Web With the cost of living crisis as our backdrop, we created a personalised SMS campaign encouraging EE customers to squeeze the most out of their contracts, personally delivered by Mr Bacon himself. Writing copy that was adaptable based on a set of unique data points, each customer clicked through to a landing page that not only delivered their personalised film but also surfaced bespoke benefits we knew they wouldn’t want to miss out on. It was a mammoth balance of creativity and maths that paid off: 47 million messages sent. 85% watched to the end. 31% click-through rate. 🛎️ Ding-a-ling Lauren Crabbe, creative copywriter + brand consultant Make Your Plan CountSMS, CRM &amp; Web With the cost of living crisis as our backdrop, we... http://doololly.co.uk/Happy-Meal Thu, 17 Oct 2024 15:31:29 +0000 doolollycreative 454572 Lauren Crabbe, creative copywriter + brand consultant &nbsp;Happy MealSocial Content McDonald’s wanted to speak directly to parents to promote upcoming license partnerships with Happy Meals. We coupled the magic of each license with a real mealtime moment all parents could connect with. As a global campaign we developed a simple format that could be executed, replicated and translated at pace across social and digital formats for each market. It also involved a lot of “essential” research into SpongeBob SquarePants. <img width="2500" height="1417" width_o="2500" height_o="1417" src_o="https://cortex.persona.co/t/original/i/2af37250971f01020fc6e49c5db49ad51c3628fbbcd34a382c610fd42a5b4e17/image-asset.png" data-mid="1381335" border="0" /> 🛎️ Ding-a-ling Lauren Crabbe, creative copywriter + brand consultant &nbsp;Happy MealSocial Content McDonald’s wanted to speak directly to parents to promote... http://doololly.co.uk/EE-Everyday-Experts Thu, 17 Oct 2024 15:15:30 +0000 doolollycreative 454571 Lauren Crabbe, creative copywriter + brand consultant Everyday ExpertsWeb &amp; Social Content As part of EE’s evolution from tel-co to tech-co we needed to build credibility for the brand in previously unchartered categories. Introducing Everyday Experts, a content series heroing authentic individuals, sharing insights about the role of tech in their lives only possible through experience. Down to earth, relatable but always with a twist, tune in for some POV’s you’re not going to want to miss. 15” social trailers led our audience to the full film on EE’s content hub, along with articles diving deeper into the topics and tech touched upon in each film.<img width="2500" height="1160" width_o="2500" height_o="1160" src_o="https://cortex.persona.co/t/original/i/39a99b771eb0e49060a6080b433450361d7f607e2eec6d9c501b84c8cc37b2c2/image-asset.png" data-mid="1381334" border="0" /> 🛎️ Ding-a-ling Lauren Crabbe, creative copywriter + brand consultant Everyday ExpertsWeb &amp; Social Content As part of EE’s evolution from tel-co to tech-co we... http://doololly.co.uk/Compare-the-Market Fri, 21 Jun 2019 15:39:04 +0000 doolollycreative 328496 http://doololly.co.uk/Shell Tue, 18 Jun 2019 14:36:57 +0000 doolollycreative 327952 Lauren Crabbe, creative copywriter + brand consultant The Great Travel Hack&nbsp;Organic &amp; paid social content Supporting content and social trailers for Shell’s Top Gear for sustainable transport. As two teams of influencers raced across the US trying to use as little carbon as possible, we fed them with content ideas that could be filmed along the way during ‘down-time’ and often directed remotely. From car games to tech explainers, the films introduce a younger audience to the world of sustainable energy. We also used the episodes to edit together trailers for social. 🛎️ Ding-a-ling Lauren Crabbe, creative copywriter + brand consultant The Great Travel Hack&nbsp;Organic &amp; paid social content Supporting content and... http://doololly.co.uk/Ugg-Boots Tue, 18 Jun 2019 11:18:19 +0000 doolollycreative 327937 Lauren Crabbe, creative copywriter + brand consultant All I want is Ugg Social Campaign A Christmas gifting campaign to unite Ugg lovers of the world in getting their wish-list heard. Showing partners it’s not all about them this year, we boot egos off the mantlepiece with a pair of Uggs, complete with style and size&nbsp; - couldn’t be any clearer. <img width="1000" height="1317" width_o="1000" height_o="1317" src_o="https://cortex.persona.co/t/original/i/8fa6ed97a63f0f4e2591b6d116161b83ab303b92463578b88e358dff11211b47/iPhone_Mockup_Ugg_Xmas_Cropped_2.png" data-mid="728935" border="0" /> 🛎️ Ding-a-ling Lauren Crabbe, creative copywriter + brand consultant All I want is Ugg Social Campaign A Christmas gifting campaign to unite Ugg lovers of the world... http://doololly.co.uk/The-Innocents Mon, 17 Jun 2019 18:46:51 +0000 doolollycreative 327828 Lauren Crabbe, creative copywriter + brand consultant The InnocentsExperiential A walk through experience in Waterloo station for the release of The Innocents on Netflix. Using mirrors and reflections, passersby were plunged into the uncertain visual world of the show. All whilst creating the ultimate selfie environment. Introducing a taster of the characters inside with fake mirrors and cleverly placed lighting, we created photo opportunities at every angle, encouraging the sharing of these moments with the hashtag. #FateHasManyForms. <img width="1080" height="727" width_o="1080" height_o="727" src_o="https://cortex.persona.co/t/original/i/53fa5fc6a040b0d380389b8403466f64da9638b4d448adeba637116a5d429ab1/39114698_2150937628564001_7691565804638175232_n.jpg" data-mid="729031" border="0" data-scale="66"/> <img width="600" height="889" width_o="600" height_o="889" src_o="https://cortex.persona.co/t/original/i/2b3cc97861e93387a2a7a157c61d98f08e3a5575f6457dfaa60ab4b9cf4d1895/The-Innocents-poster-600x889.jpg" data-mid="729033" border="0" data-scale="30"/> <img width="1438" height="2455" width_o="1438" height_o="2455" src_o="https://cortex.persona.co/t/original/i/a2ca7b5e7ea5b299260409215621cac86b14657d371355fada5b1508b6d67cbb/Static-Post-Mockup.png" data-mid="729032" border="0" data-scale="48"/> 🛎️ Ding-a-ling Lauren Crabbe, creative copywriter + brand consultant The InnocentsExperiential A walk through experience in Waterloo station for the...